Here is a list of sure-fire ways to improve your Conversion Rate:

1/ Multivariate testing

Google Website Optimizer enables you to do what’s called “multivariate testing”. This is a way of testing multiple changes to your website to see which changes make more visitors take action e.g. buy a product, make an enquiry, sign up for a newsletter, etc. Google isn’t always the best tool for the job so we have developed our own Split Testing Tool. In association with our Usability Testing Tool, it gives website owners the chance to make a big difference to their Conversion rates.

2/ A/B split tests

In out TMT Module, we also offer simple A/B split tests. There are many occasions where a simple A/B split test is all that’s needed. Maybe you just want to test a new Headline or a new offer. Or you may want to test two different prices. Imagine how much more money you could make if you proved that visitors were happy to purchase a product for $39.95 instead of $29.95??!!

3/ Web analytics

You should be signed up for Google Analytics – the free software from Google that provides a huge amount of information about your website and the actions of your visitors. For example, the “site overlay” feature tells you where people click on your website, where they don’t click as well as where they leave your site. You can use this information to set up some Split Testing as above.

4/ Usability tests

If I had just one testing tool, it would be usability testing. Web analytics tells you what visitors are doing, but usability testing tells you why. Our Usability Tests results will amaze you when you see just why visitors give up and do not buy/enquire on your website.

5/ Two stages of testing

Fix all the things that are upsetting your visitors (which you’ll discover during your usability tests). This must be done first because it’s the easiest way to make quick improvements. Then test new ideas that have the potential to significantly grow your business. And don’t test the small stuff - test big, bold changes. Such testing is more likely to see you get big improvements and more quickly too.

6/ Headlines

These are extremely important. If your visitor doesn’t like the headline, they won’t read any further. A simple, effective approach is to express your main message in a headline that is worded in terms of benefit to the customer, not in terms of features of the product i.e. WIFM.

7/ Test different offers

Here are some examples:
• a one-month free trial
• buy one, get one-free
• free delivery
• money back guarantee
• pay by instalments
• buy now, pay later
• first one free
• automatic renewal
Just do whatever you can to get the product into the customer’s hands. If you’re confident in your product, prove it by taking some of the risk.

8/ Put some time pressure on the visitor

Test different reasons why the visitor should act promptly. For example, ‘offer valid to end of this month’, or ‘only a tickets left’ and the old classic ‘for a limited time only’!

9/ Remove clutter

Every single item on a web page either increases the conversion rate or decreases it – or just takes up space. If you can get rid of things that are distracting from your main message or goal, you create more space for the things that are. As part of that you need to decide what to feature on your homepage. Allocate space on the web page according to the importance of the product or service.

10/ Test different images

The following tend to be most effective:
• images of the product
• images of the product being used , maybe by a “role model” character
• images of the successful outcome of the product
• images of happy customers holding the product (that is, a testimonial and product shot all in one).

Attention-grabbing images are great, but only if they help to communicate your sales message (which they rarely do).

If that all looks too hard, give me a call to discuss TMT
0274 77 7753