Social Media Marketing
Using Social Media to promote your business or business website
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Social Media can be characterised by such sites as Facebook, YouTube, Google +, MySpace, Del.icio.us, Digg, Flickr, Linkedin, Bebo... there are more turning up every month. It is now essential for a business to have a Social media Marketing Policy.
Here are the top interactive features suggestions for your website:
Social bookmarking
Join as many of the interactive sites as you can where you can list the different topics
that interest you. User-provided content is what drives these social networking websites and
that content is what makes all these social media sites successful. Include links back to your
websites in your posts helps to promote your website and can generate massive traffic
Have a Blog
Get a blog on as many of the social networking sites as you can. Include a link to your
website at the beginning or end of your blog and that is another incoming link to be
recognised by Google. That will be important to improving your PageRank. Having a blog
will also place your site into the whole tagging process. Each category you create in your
blog will be seen as a tag by such sites as Technorati.
Tagging
You should always be aware of the tags (keywords) you're creating with your blogs and sites.
This can have a very beneficial effect on your traffíc and rankings. Closely relate these tags
to the content on your sites and build higher rankings in all the major search engines.
RSS Feed
It is a good ploy to include a RSS feed on your website. This is a fairly simple procedure to
set up using the free server-based programs. RSS stands for 'Really Simple Syndication' and
your RSS feeds will get your content distributed across the web. This is a simple and easy
way to tap into the new Web 2.0 universe.
Interactive Platforms
Place interactive JavaScrípt and platforms on your own sites. Have membership forums,
polls, blogs, feedback forms, and user-contributions... this all helps to build unique contentdriven
sites. Let your website visitors do the work of providing content for you!
Having a Newsletter
Giving visitors an opportunity to sign up for a free email newsletter is a good way of gaining
returning visitors as well as adding to your database.
Google Maps
A Google Map can help to make your website more interactive. Google maps can be used in
many ways: you can use it to display a map of your location or you can use one of its built-in
features to add more functionality. It is also possible to customise applications for your
website using Google Map‟s powerful development API.
Google Custom Search feature
The Google custom search allows websites to implement search functionality on their website
using Google‟s powerful search algorithms. It is possible to restrict the search to your website
only or include other partner websites in your searches.
Commenting on articles
This is commonly found on blogs. Allowing users to comment can be useful in many ways.
In addition to feedback, it also allows the content to build up with user-generated content. It
should only be added to relevant sections of the website.
Most Recent Posts
If you have a blog, then you can display a list of 10 most recent posts from your blog on your
main website. It can add value to your website especially if your blog and website target the
same niche.
Surveys/Polls
Having a survey or a poll on your website is a great interactive tool as they can be used to get
feedback from your customers or clients.
