How to get great results from your Website

Generating Amazing Website Results

Here is a great article by the CEO of Zeald.com, David Kelly.
Zeald.com are the largest website developers in New Zealand

So ... if you want a successful website then remember this.

You need to get plenty of people to visit your website and then you need to persuade a reasonable percentage of those people to make an enquiry or buy something from you.

But as you are probably already thinking ... that is all very well and good ... but ... HOW?!!

How do you successfully promote your website? And ... how do you persuade lots of people to take action on your website?

The 'how' is always one of the hardest parts.

Unfortunately, there is no 'one size fits all' when it comes to website 'Promotion' and 'Persuasion'. Every single website is different - just as every business is different.

We have worked with well over 1000 business owners helping them to make their website's successful and the answer is different just about every single time - but there are some trends.

Here is a list of some of the common strategies that we have seen significantly improve a websites results in each of these areas.
Promotion

* Online Directories - listing your website in online directories such as www.yellowpages.co.nz and www.udb.co.nz.
* Email Marketing - building a database of customers who have given you permission to send them email promotions and newsletters.
* Search Engines - creating your website in such as way so as to get a high ranking in the search engines.
* Search Engine Advertising - placing text advertisements within the different search engines.
* Stationery Promotion - promoting your website on your business cards, brochures, letterheads and other stationery used within your businesses.
* Website Advertising - placing banner or text advertisements promoting your websites on other related websites.
* Affiliate Marketing - promoting your website through referral partners.

Persuasion

* Fast-Loading Website - your website must load in under eight seconds on a standard modem, otherwise you are losing business!
* Standard Website Layout - your website must follow accepted layout standards for websites. Getting too far 'outside the box' with your website layout is a sure-fire recipe for disappointment!
* Professional Design - your website must be designed by a professional! If it doesn't look professional - results will suffer!
* Clear Sales Pathway - every website needs to have at least one clear and well understood goal! Everything about the website should then drive the website visitor along a well thought out conversion pathway towards that desired goal.
* Trust & Credibility - right up front you need to establish your trust and credibility. This can be done through a number of means - great testimonials & references, a strong guarantee or even the simplest of things like a clear privacy policy or terms of trade.

The bottom line is this ...

The most effective ways to increase the number of people visiting your website and the rate at which you are persuading people to take action will depend on many different factors ... your industry ... your competition ... your product(s) or service(s) ... what makes your organisation special ... and so on.

This complex mix can be significantly simplified with the guidance of someone who knows exactly what they are doing. Someone who has helped many business owners change their website from a huge waste of time and money to the most powerful sales tool in your marketing toolbox. All you need to do is to contact us to get a free consultation. Where is the downside in that?