About New Zealand Internet Statistics

74.9% of the New Zealand population are Internet users in June ’07 (285.5% increase from 2000).
NZ has the 3rd highest internet penetration rate in the world

75% of New Zealanders judge a company/organisation by their website.

95% of adult New Zealand internet users research goods or services online
66% of them made an online purchase

The average amount spent online in Dec 07 was NZ$774
(Australian’s average spend is lower at A$570)

66% of online spend was for products
94% of total product online spend by Kiwis was on NZ sites

34% of total spend online was for services (airline tickets, accommodation, car hire, movie/event tickets, insurances, mortgages, loans etc)
69% of total services spend online was on NZ sites

The most popular single item of purchase was tickets for flights

The main reasons given for going online are:
• Ease of comparison of products and prices over the Internet
• Availability of a wider selection of products
• Avoiding crowds
• Reduced Internet prices for certain items.

93% of those who purchased online were satisfied or very satisfied with their experience

In 2006, the Internet accounted for 21% of NZ audience media consumption – but only 2.9% of media spend

NZ online advertising grew by 23% to $41 million in the third quarter of 2007 (vs second quarter)
Classified Advertising - accounts for 41% of online advertising – grew 21.5%
Display Advertising – 36% share – grew 39.1%
Search & Directories – 23% share – grew 15.7%

Total spending for interactive/online advertising in 2007 was expected to exceed $120 million

Extract from a paper prepared by Zeald.com Research Staff