Tips for succeeding with Google Caffeine

Website Content is still King!

Your website content must be relevant to a site's core theme, products or services. It's also important that this content is original and fresh. Naturally your content will still include quantifiable benefits, strong calls to action and clear conversion pathways. These are vital to increase conversions. It is wise to find the right balance of content. Too many choices can distract visitors from being able to make a decision. Too little content can cause your visitors to go elsewhere to seek their answers.

Meta Tags

These are still important due to search relevancy and need for accuracy of indexing the site. Properly compiled Meta Tags provide better Search Engine Result Pages. Better SERP's drive more organic traffic to your site! But again, Google Caffeine is aligned with your best interests. Why? Because when you use Search Engines you know how frustrating it is to see a list of websites or resources that don't do a very good job of describing what they offer. And they are often not really relevant to your search.

Your Meta Description Tag is where you should clearly and concisely explain what your website offers and why people should visit. Make it a bit punchy and including a selling point or some quantifiable benefit which will make searchers more inclined to click on your SERP. More traffic means more potential sales.

Site/page download speeds is even more important - Caffeine or no Caffeine!

Why? Slow loading sites frustrate visitors.  And frustrated visitors look elsewhere for their needs. They will either back click or close the search altogether. As such, slow loading sites are expected to return poorer rankings in the long run. So why not address the problem now? Unfortunately, the Internet's been buzzing about statements from Google engineers that "site download time won't trump relevancy". Which makes absolute sense. However, some of these same individuals have added "all things being equal". So in other words. If two sites carry equal relevancy weight but one site has obvious page speed problems, Caffeine will assign higher ranking to the faster site. Which makes perfect sense from a 'user search experience' point of view.

Fast loading pages enhance user experience. They allow visitors to easily explore your website, gather information and make an informed decision. And keep in mind that many individuals are now performing searches with Internet-capable cell phones. Such phones have slow browsers and certainly have slow download rates. Make sure your website is optimised for this growing segment of the consumer and business population. Once again. What's good for Google Caffeine is good for your website!

Fresh and relevant copy

A website that hasn't had fresh content added is out of date or uncared for! Either way, this is not the most user-friendly search result. An accurate and relavant search result is the goal of Google's newest algorithm and we all want that. Equally important, your visitors will notice news features, events or blogs that haven't been updated in months. Plus your target audiences search trends will change so it's important to monitor these changes and update your content to reflect them. Failure to do so will leave the door open for your competition to gain business that could've been yours.

Quality incoming links

As most SEO experts will tell you, there are a wide range of quality when it comes to links. We always understood that Google has been giving better weighting to high quality links for some time now. However, it is believed that quality alone is not the only factor. Emphasis will be placed on high quality links that are relevant to your site's core subject or service. It's one thing to add a High Quality link from a site that ranks the same or higher than yours. It's a completely different matter if that site doesn't relate to what you are offering.
It is important to organically create quality inbound links. Avoid 'link farming' at all costs. By that we mean paying for multiple inbound links that are submitted to obscure sources around the globe. Google and other Search Engines clearly state that these practices can result in your site being penalised. The highest rated links are those that are created organically through articles, Social Media platforms, press releases, human-edited industry news or resource sites. After all, quality inbound links provide the best possible user experience for both Google and your website visitors!

Social Media and Real Time Searches

Google Caffeine has been slowly introducing 'Real Time' search results. It's very much like watching an online scrolling electronic billboard for real time Social Media sites like Twitter.com. So far this unique search feature appears randomly and under different keyword search phrases. Most notably, the phrases are often related to Social Media. Which isn't just ironic, it's down right shrewd!
With continuous advances in real time search and target market interactivity, Social Media Marketing should no longer be viewed as a luxury. It is essential! In addition to enhancing your website, with respect to SEO, it is vitally important to make sure it is optimised for the various Social Media. Joining Facebook, Twitter or other related networking sites is a good start. But only a start. More importantly, creating and providing relevant rich content will help your site gain additional traffic. The bottom line is Social Media is here to stay and achieving measurable results is no longer a mystery.

If you want me to check your website for Caffeine-friendly features, just give me a call on 0274 777753 or contact me here. I'll do that promptly and for free.