Top 5 Tips for Website Content Optimisation
Tip #1
Get an appropriate Landing Page
We all know you need to find a great market niche and a good product to take advantage of it. But it is also necessary to have a targeted landing page to encourage customers that may eventually buy your product. One good tip is that to ensure your landing page does not sell anything at all! It is a good idea for that page to give a valuable resource away for free like an E-book, newsletters, mini-course and even a seminars that will educate the customer about the value of your product - just like Zeald.com does. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them! We call that establishing trust and creditability - give away some free information will help that.
Tip #2
Always present fresh content
Fresh, new content updated regularly is a great way to ensure that Google keeps returning to your page again and again. Once the search engine robots are trained to realise that the content on your page changes daily and is completely original, you are more likely to see your website higher up in page rankings.
Tip #3
Optimising for Search Engines
You also have to ensure that the content is correctly optimised. This is possible by using keywords that are recognised by search engines as being related to your product.
You should stuff your content with an average of 2 keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words. Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content. You can check this ''keyword density'' by using some keyword density tools you can find on Google. You should also create a lot of internal links where a single article links to another archived articles in your blog or on the site itself. This will increase site recognition and page rankings.
Tip #4
Keeping it simple
Don't load your site with complex codes like Flash, Ajax, etc. They might make the site look great but will tend to slow down your site and may not be able to be indexed by the Search Engines (they can't read Flash, for example).
Tip #5
Positioning the Keywords is critical!
You need to start strong by adding your keywords in the first very first line of the very first paragraph and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content.
Also try to use lateral semantic indexing where you use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.
