Top 10 Search Engine Ranking Factors

This document represents the collective wisdom of 37 leaders in Search Engine Optimisation.

1. Using the main Keyword in the Title Tag

Placing the targeted search term or phrase in the title tag of the web page's HTML header has consistently been the most important on-page SEO factor for the past few years.

2. Anchor Text of Inbound Link

The Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'.

3. Global Link Popularity of Website

The overall link popularity/authority as measured by links from other (quality) websites across the Internet - a site’s overall link popularity will drastically effect rankings.

4. Age of Website

Defined by the date of the launch of website when indexable content is seen by the Search Engines - aging has taken on more significance in the ranking factors.

5. Link Popularity within the Website

Refers to the number and importance of internal links pointing to the target page - without the proper linking structure, certain pages may not get enough emphasis.

6. Topical Relevance of Inbound Links

The subject-specific relationship between the sites/pages linking to the target page and the target keyword - relevant incoming links are good news and help with rankings as well.

7. Link Popularity of Site in Topical Community

The link weight/authority of the target website amongst its topical peers in the online world - a niche site may not have a high quantity of links but a few links from the 'authorities' in the web community is often enough to rank the site above the authorities for niche-related keywords.

8. Keyword Use in Body Text

Using the targeted search term in the visible, HTML text of the page - it is important to use the keyword phrase throughout the page.

9. Global Link Popularity of Linking Website

The link popularity of the linking page and website is probably the most important factor when deciding on a link.

10. Topical Relationship of Linking Page

Evidence of page contents from a linking page affecting rankings of the linked page has been relevant for a long time now.

Download my free ebook: Secrets of Search Engine Success here

Or if all that fails - just use the most searched for terms on Google NZ for 2011:
games, Facebook, youtube, Trade Me, lyrics, google, map, hotmail, tv, weather

So you are sceptical? Don't reckon I can prove I know what I am talking about?

* Search In: the Web in UK in Ireland

1 - 10 of 471,000,000 for website consultant - 0.04 sec. |SafeSearch is OFF SearchScanBETA On
WEB RESULTS

1.
Amanda Cano - website consultant
a leading independent website consultant specialising in the specification and project management of functional, accessible, usable and visually exciting websites
www.amandacano.co.uk - Cached
2.
Website Consultant Ron Giles
Need a website? Want a better website? Author and E-Business Consultant Ron Giles can help. Get free advice on any aspect of website development.
www.website-consultant.co.nz - Cached

Yes, that's right - #2 out of 471,000,000 websites.
Contact me here to find how you can achieve the same results!