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Bing - the new Search Engine

Microsoft's new Search Engine, Bing, was released today, June 3, 2009. They have spent two years building Bing and are reportedly going to spend US$100 billion on promoting and marketing the search engine. Microsoft intend mounting a serious challenge to the dominant player, Google and have the financial resources to do so. So how will this affect website owners seeking to get a good ranking on this new, and potentially important search engine. There is some good news, although it is early days.
 

Getting a good ranking on Bing


So what do you have to do to get a ranking on Microsoft's new Search Engine Bing?
Nothing, it seems from my research. I checked the rankings for all three of my websites.
www.website-consultant.co.nz was #1 of 46,000,000 websites.
www.trout-fishing-new-zealand.com was also #1 and that was interesting as it had slipped recently to #2 in Google.
www.babyboomersguide.co.nz was #4 which is the same ranking as on Google - see detailed search at bottom of page.

I have not submitted my website to Bing and I could not find a way of doing so. One assumes that they were using information from the Google or Yahoo (Slurp) robots/spiders. Until recently, those are the only two search engines that send robots to inspect websites so it would seem they were taking search information from one of those sources. However lately I have noticed a new MSN robot/spider regularly trawling my pages. So Bing is now taking its own information from those MSN robots and ranking websites in a similar fashion to Google and Yahoo.
At this stage, it would seem that to get a high ranking on Bing, you don't need to do anything different to what you are doing now.
But, if you don't have a good ranking on the Search Engines, maybe it is time to give me a call or drop me an email.


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Generation Y Expert

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    • www.babyboomersguide.co.nz
    Microsoft launched their new Search Engine, Bing, in 2009. Initially, the Bing search returns seemed very similar to Google. My website, www.website-consultant was #1 in Google; #2 in Yahoo and #1 in Bing. In mid July, 2009, MSN/Bing started sending out their own robots/spiders. Coincidentally, the rankings changed. My website-consultant website went from #1 in Bing to #6! Around the same time, Yahoo and Microsoft announced collaboration. At this point, we have no idea how this will affect rankings on Yahoo and MSN/Bing.
    • Will Bing will take over as the search engine provider for Yahoo?
    • Will Yahoo robots cease trolling the ‘net?
    • Will the manual editor regime of Yahoo be replaced with a Google-like automated indexing on Bing?

    The ultimate question is: will this really give Google significant competition in the search engine race? It is too far too early to tell but I suspect it is not going to make a huge difference. Why? If a typical Google user has tried Bing and decided to continue using Google as their search engine of choice, they are not going to abandon it just because Yahoo is using it. Does it matter that much to Google if Yahoo users are using Bing? They were already using Yahoo over Google, so what's the impact on Google?

    Microsoft and Yahoo may get some more advertisers out of this, with the combination of Bing and Yahoo making up a greater percentage of the search market share. But it is not likely that this is going to draw advertisers away from Google, which still controls the dominant amount of that market.

    Bing's launch may have highlighted some things you could do with a search engine but the launch has been more about branding than anything. Despite the fact that Bing does have some new features, weighing it all up, this partnership between Yahoo and Microsoft is unlikely to have much of an effect on Google. Although we would like to see more competition in the search industry, there is no guarantee that this new collaboration will provide it.

    Why? Because Google is so dominant for a simple reason – we like Google. I use Google. 65% of you use Google. Even if the some new competitor offers a product that is just as good or even better in some ways, Google would have to drop the ball and drive people to Bing for there to be a significant change to the search engine market.
    The problem is that Google is so far ahead and the fact that it has been for so long. It is not just Google the search engine. Think about all of the products that Google users are already using: from Gmail to Google Analytics to Adwords to Adsense, etc. Google search is only part of the package.

    At Zeald.com, we started developing complex website statistics analysis tools some years ago. When we saw Google were spending billions on such tools (Google Analytics), we backed off and just preconfigured our websites to accept easy assimilation of the Google Webmaster tools. Website users have a lot of their online lives invested in Google and switching Search Engines is probably not likely for most of them. It is all about convenience and familiarity.

    Time will tell - just make sure your website host is keeping up with these developments and keeping you appraised.

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