Is it:
- Generating New Business?
- Satisfying Your Customers?
- Increasing Your Profit?
- Professionally Designed?
- Reflecting Your Company?
- Easy To Use?
If not, you need a free Website Audit
to see how it can achieve all of the above.
Here are a few Case Studies from my Website Audits
A Case Study:
How a Website Audit saved a House Building company $380 per month
I recently did a Website Audit for a substantial new home building company. I noted they were linked to a Building portal website. I asked the Marketing Manager what that was costing - $380 per month I was advised. I asked her to bring up her hosting stats. In there was a very revealing statistic - the portal website had delivered 6, yes, 6 visitors to her website
the previous month. Note that is visitors, not enquiries and certainly not six purchasers. Suffice to say, that portal website fee was cancelled immediately. I then pointed out some serious deficiencies in their existing website . A month later, they signed up for a Zeald.com
website.
A Case Study:
How a Website Audit changed a company's profitability
At some point, maybe recently, maybe years ago, your company’s new website went live. All the images looked great and the content was current. The product/service descriptions were up to date and accurate. The website included current news items and resources for users to enjoy. The company understood that with five billion web pages now online, keeping the site’s design, content, usability, and functionality current was not just a luxury but a necessity.
But then the person in the company who was responsible for the website left for their OE in Europe. No one else was keen to take over the onerous task of keeping the website up to date. This meant liasing with the Webmaster every time a change was needed and being responsible for looking over the
website stats. When the question was asked 'who wants to look after the website', everyone naturally ducked for cover and the website was left to toddle along just as it was.
Does this story sound familiar? If so, you need to take this simple test. If you answer yes to two or more of the following questions, you should seriously consider more than a simple update to your website.
1. Has your site content stayed the same for a year or more?
2. If you have access to your site's traffic statistics - do you know if you have hit a plateau on numbers of visitors?
3. If you don't have access, do you think you should know how many people are visiting your website?
4. Are you missing any online features you think would add value for your customers? Like a Forum, News page, Blog, etc.
5. Examine your site - does it still accurately represent what your company does and who you are?
6. Does your website load quickly? Even at 56 k dial up speed?
7. Check out your competitor's websites - is your website less interesting, not as professional or less informative than they are?
If you have answered yes to two or more questions, then it is time to call Ron and take a Website Audit
This 12 page report will determine what you need to do to get your website working. With online business growing exponentially each year, simple creative and content changes are often not enough. Getting ahead of the crowd requires advanced approaches like:
* Search Engine Optimisation
* Search Engine Marketin
* Targeted Pages
* Multimedia Design
These can significantly enhance your online presence and give your website an advantage over your competitor's. It is highly recommended to have an expert, like a Zeald.com Account Manager, on call at all times who can guide your site through the constantly-evolving online marketplace.
A good idea is to have someone you know, who does not know your product or service, visit your website and find out about a particular product or service.
Ask them to note down their experience on:
1. speed of loading - get them to access it using 56 k dial up speed.
2. the look of the website - did they find it attractive?
3. ease of navigation
- getting around your website.
4. sourcing the information.
5. quality of the information on that product or service.
6. was there sufficient information or not?
7. did they remain on your site or were transported to another site through a link on your site?
8. what was the best feature of your website?
9. was the visit made easy or was it a frustrating experience?
10. would they visit your site again? If not, why not?
Whether your site needs a simple face-lift, or an entirely new and innovative approach to your online business, consider your website not just as a resource, but as a critical asset to your company's growth and success. Making the most of that asset means keeping it up-to-date, Search Engine-friendly
and easy to use, relevant and interesting, stocked with resources, and consistent with your company's branding, positioning, and corporate image. Properly executed, a strong company website can be the sales, revenue, and customer acquisition driver you want and need it to be.
CASE STUDY: The Importance of Website Conversion Pathways
Consider the case of www.goodground.com. Their website had been live for several months and it was getting good numbers of visitors, thanks to their strong promotional activities. But they weren't selling their main product - a subscription to enhanced services. In desperation, they turned to their Account Manager at Zeald.com. He was able to quickly determine that their Conversion Pathway was flawed. When website visitors tried to buy their service product, they could not. The buying process came to a dead end with a faulty link. No matter how keen the punter was, they could not buy the GoodGround service.
The fault was quickly remedied and sales soon flowed. The point being made here is you should check all your links and go through a trial product/service purchase to make sure there are no barriers to online business.
Ron will do this when he completes your Website Audit so if you have any concerns along those lines, contact Ron now.
Chris from kiwidotcom.co.nz wrote:
That Audit was great! I’ve still to go through the report in depth and work out which bits we can tackle ourselves and which bits we might need more help with but you have given me the ‘tee to kick the ball from.’
I just wanted to get a big THANKS away in the meantime. The Action Plan is the bomb! Oops, probably shouldn’t use that phrase anymore.
Seriously, thanks so much for the report - it is absolutely on the mark and the action plan I just love because I now know exactly what I need to do. I’ll be in touch
Kind regards,
Chris
