A Zeald.com Website Audit
What is a Website Audit?
An explanation by David Kelly
, CEO of Zeald.com
This 12 page comprehensive Audit will tell you exactly what is wrong with your website
and why it is failing to perform. And it will identify precisely what needs to be done to make your website take off!
Here's how it works ...
Ron Giles will come and meet with you - Zeald's most experienced E-Business Consultant
, who has helped many different website owners to significantly improve their websites
. He will carefully analyse your website and work out exactly what needs to be done to your website to substantially improve it's performance - whatever the current level.
To be a bit more specific - prior to coming to meet with you Ron will do the following things:
1. Technical Testing - he will conduct a number of technical tests on your website to check whether there is anything that is holding your website back from a technical perspective. Are there technical faults in your website that are substantially impairing its performance?
2. Content Analysis - he will go through the content on your website and analyse it's persuasiveness. Is your content successfully persuading your visitors to take action? And if it is not - what are the 'points of failure'
Ron will then meet with you (either in person or via a teleconference depending on your location and preference) and complete the following:
1. Strategy Review - he will spend some time discussing your website's overall strategy and reviewing it against strategies that we know are consistently generating amazing results online. Ron will discuss ways that could significantly improve your website strategy
.
2. Promotions Checklist
- he will discuss the effectiveness of your current promotional methods and uncover possible new areas of promotion that you may not have considered.
3. Skills Assessment - he will discuss your (or your staff's) current skill sets in regards to websites and identify any key areas where you may need to up-skill or seek outside help in order to be successful.
After the meeting is complete, Ron will then write up their audit findings into an electronic report. The findings of the audit will emailed through to you along with the most important part of all ...
The Action Plan
Every Zeald.com Website Audit comes with a full 'Action Plan'. This is the most important part of the entire website audit.
The Action Plan summarises the findings of the website audit. But more importantly, it outlines exactly what you should work on first! It tells you exactly what you should focus your attention on immediately!
Here is a typical Action Plan:
The Action Plan
Immediate Attention
Reduce website loading time
Reduce length of Home Page – short, sharp Calls to Action
with paths to Product Pages
Optimise Product Pages
so they become Landing Pages
for that product
Add testimonials on Home Page
Add more articles
Introduce additional trust building elements on About Us page
Low Priority Add Coming Events – competitions, demonstrations, festivals
Improve Conversion Pathways
Reduce number of outgoing links
Consider online advertising
Add Awards/Certifications
Add associations on Home Page
Add logos of suppliers/partners to Home Page
Increase number of incoming website links
, especially on Google
Setup website link in online Yellow Pages
Investigate an affiliate program
1000's of Other Business Owners Have Benefited From The Audit!
The Zeald.com Website Audit has helped literally 1000's of business owners identify exactly what is holding their website back.
Philippa King
"The Website Audit that Ron Giles provided us was brilliant. It highlighted to us that we had some areas needing improvement on our existing site. The Prioritised Action Plan was very useful too - really clear and logical in the way that it was set out. We would definitely recommend this service to others."
Philippa King - Best of Golf New Zealand
"Both Ron Giles and the Website Audit he provided were exceptional! We would definitely recommend the Website Audit to anyone who is looking to create the best website in town. We look forward to working with Ron in the future."
Rodd Gabb - Gabb Associates
You might be sceptical and cynical about the benefits of a website audit. You might even feel that I have hyped it up claiming that it you will suddenly find yourself in an online utopian paradise!
Please ... do not misunderstand me. A website audit will not solve all your website problems. It will identify the problems and explain exactly what needs to be done to get your website generating great results online. Nothing more and nothing less.
It is still up to you to take action. You will still need to take action and fix the problems that have been revealed in the website audit. You will need to follow the action plan and fix the problems identified! But, if you would like us to, we are happy to introduce you to ways where we can assist you with fixing those problems.
I can tell you HUNDREDS of stories about businesses that have made massive improvements to their website results. Businesses that have turned their website into the most powerful sales and marketing tool ever employed within their business based on the information contained the website audit. But ... I know of not ONE single success story that was achieved by getting a website audit and not taking action.
Who Benefits the Most?
So, who have we seen benefit the most from a website audit?
1. We have seen businesses that didn't think their website could be a significant sales and marketing tool for their business completely reverse their website fortunes.
2. We have seen businesses that did not think their products or services could be sold online change their minds and thank us that they did.
3. We have seen businesses who were about to give up on having a website thank us that we convinced them not to.
4. We have seen businesses who were convinced that people didn't look for their types of products and services online change their minds and thank us that we convinced them otherwise.
5. And ... we have seen businesses who were pretty happy with their results but wondered whether they could go a step further thank us for showing them the way.
If you are a business, a not-for-profit organisation or a charity and you are unhappy with the results that your website is achieving or want to simply increase your website results then, without a doubt, you can benefit from an audit.
Why Zeald.com?
Zeald.com is a website design
and e-business consultancy that helps businesses generate amazing results online. We have worked with 1000's of business owners helping them significantly improve their online results.
The facts are simply this. Just about all website companies
are focused on this one thing - building a pretty website that has lots of 'bells and whistles'. Makes sense doesn't it?
The problem is a pretty website does not necessarily deliver dollars into your bank account! You need a website that delivers measurable results. A website that delivers sales or enquiries.
Our customers have told us repeatedly that the result is what matters the most to them. Zeald.com has an unrelenting focus on helping businesses achieve results. We know what we are talking about as evidenced by our thousands of clients and hundreds of customer testimonials. Not only that, but we practice what we preach. Our own website generates nearly a third of our turnover (while another 50% is generated by word of mouth!)!
(You can click here to find out more about us - our history, our values and culture and our vision for the future. Learn what makes Zeald.com one of the most dynamic, go-forward organisations in today's marketplace).
When ordering a website audit, people sometimes think that they will be working with a technical expert - someone who designs and builds websites. However, as you have found out ... 'Promotion' and 'Persuasion' is what truly drives website performance!
David Kelly
Chief Executive
Zeald.com
So ... whether or not you take the necessary actions to turn your website into a powerful sales and marketing tool is now completely up to you.
Click here to order a Zeald.com Website Audit now.
Chris from kiwidotcom.co.nz wrote:
That Audit was great! I’ve still to go through the report in depth and work out which bits we can tackle ourselves and which bits we might need more help with but you have given me the ‘tee to kick the ball from.’
I just wanted to get a big THANKS away in the meantime. The Action Plan is the bomb! Oops, probably shouldn’t use that phrase anymore.
Seriously, thanks so much for the report - it is absolutely on the mark and the action plan I just love because I now know exactly what I need to do. I’ll be in touch
Kind regards,
Chris
