Order a Free E-Business Consultation Now

How much does a Zeald.com E-Business Consultation cost?

You can order a consultation right now for absolutely no cost! That's right, for a limited time you can order a Zeald.com E-Business Consultation with Ron Giles and pay absolutely nothing. Why, I suspect you are asking?

The reason is quite simple. Generally my consultations cost $297 New Zealand dollars. However, Zeald.com are currently in process of testing a number of different prices for their consultation service and due to the time of the year and a number of other factors we have decided to offer the e-business consultation as a complimentary service.

But there are no guarantees that this offer will last. So don't delay - order now by filling in the Enquiry Form here

"I found the Website Consultation with Ron Giles was great. Since then, I've purchased a Zeald.com website. I can definitely recommend these Consultations to anyone who is looking to set up a new website. And I've already referred Zeald.com to several companies."

Martin Albrecht - GoodGround.com

The Zeald.com Website Brief

If you are thinking about getting a website, I can help you to navigate through all the pitfalls that await the unwary when setting up a website. This is called the Zeald.com Website Brief.

Contact me here if you want a Website Brief

What's in it?

1. An analysis of what your company/organisation does
2. An analysis of your key products/services?
3. Determining your competitive advantages or what differentiates you from your competitors
4. Finding out who are your customers / target markets
5. Determining the size of your existing customer base
6. Establishing the goals of your proposed website - what do you want to achieve by having a website? Is it:
Sales , Enquiries, Present Information, Subscriptions, Bookings, Advertising

Then I will look at how you are going to drive visitors to your website. Firstly we will look at Search Engines as 46% of people discovered websites using search engines (Source: IMT Strategies).
We will examine how to:
1. Understand Your Customers – Wordtracker (www.wordtracker.com) and Good Keywords (www.goodkeywords.com).

2. Create Good Search Engine Content

3. Create a Search Engine Friendly Website – Common examples of search engine un-friendly technology are:

a. Websites built entirely in ‘Flash’.
b. Websites built using dynamic templates (that employ query strings ‘?’ in the URL)

Then we will look at ways we can promote your website through your Existing Promotions like:

1. Stationery
2. Signage
3. Advertising & Promotions.

Next we look at how you can use Online Promotions such as:

• Search Engine Advertising
• Email / TXT Marketing
• Online Directories (Yellow Pages, NZSearch etc)
• Website Marketing (on complementary websites)
• E-Zine / Newsletter Marketing (on complementary newsletters)
• Affiliate Programs.

Depending on your budget, we can consider Offline Promotions:

• Print
• Radio
• Fax
• Telephone
• Television
• Direct Mail
• Word of Mouth.

Next we will look at improving the
Conversion Rate (Persuasion)

The Six Steps to Visitor Conversion / Persuasion
1. Do I trust you?
2. Do I believe you?
3. Do you understand my needs?
4. What’s in it for me? (WIIFM)
5. What do you want from me?
6. Is it worth it?

Some ways of doing this are by: Establishing Trust & Credibility
Having a Rock Solid Guarantee
Testimonials
Case/Studies
Privacy Policy
Terms of Trade
Awards
Certifications


Persuasive & Clear Conversion Content
Catchy Headline
Persuasive Sales Copy

Professional Photos & Imagery
Strong Call to Action
Clear Conversion Pathway

You will need to become familiar with Measurement Techniques so you know:

Number of New Visitors
Number of Returning Visitors
Conversion Rate
Average Sale


We then assess the skills that might be required like:





Search engine
optimisation skills









Creating promotional advertisements
Creating & managing search engine advertising campaigns
Creating & improving email marketing campaigns
Website copywriting skills (not just basic writing skills)
Comprehensive understanding of the persuasion process
Ability to locate & fix persuasion blockers
Overall ability to Test, Measure & Tune (TMT)
Solid post-conversion follow-up processes
Ongoing ability to manage & update core content

At the end of this process, you will receive your free Website Brief and can move confidently forward into the online world.
I won't worry if you don't buy a Zeald website. What I will hope is that you appreciated the service I provided and will recommend me when next you hear of someone wanting a website. To take up this amazing offer, contact me here